The Sales Knob — DIY Performance Marketing Program

Run your own Meta & Google Ads. On your own accounts, with an expert beside you.

A 1:1, AI-powered program that hands you the strategy, structure and hands-on skill to manage performance marketing yourself — no agency dependency, no guesswork.

8
live 1:1 sessions
12
hours, 90 min each
2
platforms — Meta + Google
Who this is for

Built for two kinds of people who want the same thing — control.

Founders & small business owners

Stop depending on agencies for every campaign tweak. Learn to plan, launch and read your own ad accounts with confidence — and know exactly what you're paying for when you do hire out.

In-house marketers

Move from executing briefs to owning strategy. Get the frameworks, bidding logic and AI workflows that separate a media buyer from a performance marketer.

The program

Eight sessions, built as a straight line from setup to scale.

Every session runs live on your actual ad accounts — this isn't theory on slides, it's your campaigns, built with you watching every click.

1

Foundations & Audit

Account health check, pixel/Conversions API setup, goal-setting.

AI audit walkthrough
2

Meta Campaign Structure

Campaign/ad set/ad hierarchy, CBO vs ABO, budget logic.

Advantage+ automation
3

Meta Targeting & Creative

Audiences, lookalikes, retargeting, and what makes an ad actually convert.

Canva AI + ChatGPT for ad copy
4

Google Ads Foundations

Account structure, Search / Performance Max / Display, when to use each.

Performance Max deep-dive
5

Keyword & Bidding Strategy

Keyword research, match types, and how Smart Bidding actually decides.

AI-assisted keyword research
6

Tracking & Analytics

GA4 setup, Conversions API, UTM discipline, building a dashboard you'll actually check.

AI-summarized reporting
7

Budget & Scaling

Scaling rules, structured A/B testing, knowing when to kill vs scale an ad.

AI-assisted test analysis
8

Review & 30-Day Plan

Live troubleshooting on your live accounts, plus a personalized roadmap for the next 30 days.

Prompt library handover
The edge

Ads powered by the same AI tools agencies charge premium for.

Creative & copy

Canva AI and prompt-driven ad copywriting, so you're never staring at a blank ad.

Bidding & targeting

Meta Advantage+ and Google Performance Max — AI campaign types explained so you can actually control them.

Analysis & reporting

AI-summarized GA4 insights and a custom prompt library for ongoing performance reviews.

What you walk away with

Deliverables

–All 8 session recordings
–Personalized playbook & checklist PDF
–Meta + Google campaign templates
–AI toolkit: curated tools + prompt library
–Custom 30-day action roadmap
–15 days of WhatsApp/email support post-program
Investment

One program, priced for people who intend to keep using it.

  • 8 × 90-minute live 1:1 sessions
  • Hands-on build on your own ad accounts
  • Full deliverables + AI toolkit included
  • 15-day post-program support window
₹45,000 – ₹65,000or ₹6,000–₹8,000 per session, installment option available

Optional add-on: 1-month post-program accountability call — ₹5,000

Ready to run your own ads?

Book a free 15-minute fit call — we'll check your ad account setup and confirm this program is the right next step before you commit.

[ add contact / WhatsApp / booking link here ]